George Saul

Chief Executive BCA

George Saul is Chief Executive Officer of BCA. He has an impressive reputation in Britain and the United States within the book club and direct marketing industries, most recently running an international consultancy specialising in these fields.

He began his career at Grolier, becoming Managing Director of Grolier UK at the age of twenty-five, and worked there for fifteen years. He was subsequently appointed President of Grolier Direct Marketing in the US, where he gained extensive experience in building the Disney children's book club, and played a key role in the sale of Grolier to Scholastic, US.

A native Englishman, Mr Saul loves travelling, and has advised and worked closely with companies in the US, UK, Australia, South Africa and Canada, and spoken at many international conventions.