BCA reports record online sales in January 2020
BCA is reporting record levels on online sales during January 2020 with a 23% rise across the board in digital trading volumes compared to January last year.
Online and digital sales improved week by week during January with record numbers sold in BCA Live Online, BCA Buyer app, e-Auction and Bid Now, Buy Now channels. In total, BCA sold over 36% of all vehicles during January via online and digital channels.
BCA Live Online sales are regularly attracting upwards of 500 buyers to compete with physical lane buyers to drive efficient auctions. BCA has also seen an increase of over 20% year-on-year in the number of individual digital buyers purchasing vehicles, either through the BCA website or the BCA Buyer app.
The BCA Buyer app is proving a highly successful addition to BCA’s suite of remarketing tools creating a digital journey to support buyers whether attending sales physically or joining remotely. It generates insight that helps BCA meet the needs of its buyer customers, creating additional buying power by ensuring that buyers never miss the vehicles that they are interested in and helping buyers bid on any vehicle being sold, whatever their location. More than 50% of BCA’s active buyer base has been using the app since it launched a year ago.
BCA has already announced it has seen record trading in January, with dealer customers reporting positive levels of retail activity that is driving demand in the wholesale sector.
Dene Jones, BCA’s Chief Marketing and Data Officer commented “With the used sector providing the best profit opportunities for retail dealers and the steady rise of 24/7, 365 trading in used vehicles, BCA is leading the digital sales market with a choice of channels offering an unrivalled selection of stock.”
He added “With a significant expansion of BCA’s Decision Intelligence capability, driving greater efficiency and insight and generating enhancements to the accuracy of BCA Valuations, and frequent updates to the BCA Buyer app, our customers have an ever-growing suite of digital tools at their fingertips.”
“BCA is on a journey to giving its customers a truly personalised digital experience that supports their business needs. Our vision is the delivery of accurate real-time intelligence that connects every aspect of buying and selling with BCA, the UK’s largest used vehicle marketplace.